When and How to Respond to Blog Posts About You Or Your Business

I think artists (and most industries in general) can learn a great deal by looking outside of their own narrow field for inspiration, guidance, and innovation. This is one such gem of wisdom I found online. It is a chart the US Air Force uses to choose when and how to respond to blog content posted about them. I use it as a reference when I am working on an artists promotional campaign. In fact, it is a great tool for any artist, business or public figure to refer to when deciding what course of action they should take when they find blog posts about them. It is very methodical and makes quite a bit of sense. Have you tried something similar to this? What works and what doesn’t?

Jon Rezin

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