Category Archives: Community Building

What is the best time to post a new blog post

There is a lot of question of what time or what day(s) are the best to post a new blog post. Much of it comes down to which metric you are measuring. For example: Are you looking for the most ReTweets? The most Facebook Shares? The most clicks? The most time spent on the site?

Of course most people answer: “ALL OF THEM… YES… I WANT ALL OF THOSE.” The challenge is that much of those metrics have their peaks at vastly different times and days. The best method to start with is to explore the data from other sites (in general or in your niche) and use that data to help you start your own process of timing posts. Once you begin to experiment with post timing in conjunction with using a URL shortener that incorporates some analytic which allow you to track clicks, ReTweets, or other traffic (such as su.pr… which I use) you can begin to develop your own data set which reflects your own blog audience. Developing that skill of testing, assesing, and adjusting your post times to increase audience engagement will put your blog on a faster track to building your readership.

In the meantime here are some references for you to start with.

Here is a great graphic to help you start your exploration:

For more detailed information and a lot more research into data sets and choosing days/times based on specific metrics I encourage you to check out the blog of Social Media Scientist Dan Zarrella. There is a wealth of information there that will help answer a lot of questions about Timing of Blog posts, Tweets, and Facebook Likes.

This article is chocked full of blogger specific info related to sharing and engagement in your posts… A great read.

Enjoy!

 

When and How to Respond to Blog Posts About You Or Your Business

I think artists (and most industries in general) can learn a great deal by looking outside of their own narrow field for inspiration, guidance, and innovation. This is one such gem of wisdom I found online. It is a chart the US Air Force uses to choose when and how to respond to blog content posted about them. I use it as a reference when I am working on an artists promotional campaign. In fact, it is a great tool for any artist, business or public figure to refer to when deciding what course of action they should take when they find blog posts about them. It is very methodical and makes quite a bit of sense. Have you tried something similar to this? What works and what doesn’t?

In support of our brothers and sisters in Haiti

Tragedy is not a strong enough word to convey the trauma and heartache being experienced in Haiti right now. In tradgic times the human spirit is tested and peoples ability to pull together is exercised. The horrific images which pour out of Haiti daily also tell of the strength of the Haitian people. Their resolve to help their fellow citizens when they themselves have lost everything is something which is at once inspiring and motivating. It is hard to imagine losing everything and everyone you love in an instant… but that is exactly what they are experiencing right now. Each of us has heard the call to pledge our support for Haiti. The world is answering the call and slowly aid and relief is beginning to pour into Haiti. As I watched all this taking place I felt powerless to do something more significant. I am not a doctor, an aid worker, or independently wealthy. It was then that I received a call from my friend Bellringer. He had recorded a song for Haitian relief and he needed my help mixing, mastering and posting it. Of course I jumped at the opportunity. It is often easy to forget that each of us possesses gifts and talents which go far beyond our pocket books. If we all seek to apply our talents and expertise to addressing these challenges and ills that afflict the world how much more we could do! Anyway… I just wanted to share what I felt privileged to work on… It was a labor of love… and hopefully in some small way it can help make a lasting difference to our brothers and sisters in Haiti. Please Click below for more info, to see the video and download the song…

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Dope Viral Videos

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Photo Courtesy of: Sicoactiva

 

I have the opportunity to consult with a lot of indie bands and artists… finances are always an issue when it comes to making a music video. In response to the need I created a list of mostly music videos that I have run into on the net which will serve as food for thought for these bands looking to create compelling video content. I have been sharing it for a while privately, but now figured I should share it with you all. These are the dopest videos I have seen that meet one or more of the following criteria:

1. Done on a super tight budget (or at least could have been)

2. Have a compelling concept which is unique and engaging

3. Are visually unique and/or powerful

4. Somehow they push the boundaries of the video/web format

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4 simple steps to build your Twitter following

Twitter

Photo Courtesy of: Luc Legay

So… you just discovered twitter and you want more people to follow you so your not so lonely in the twitterverse? Here are a couple simple steps you can follow to help you on your way. This simple strategy will help you find more followers… and create meaningful interactions.

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