Category Archives: Band Promotion

What is the best time to post a new blog post

There is a lot of question of what time or what day(s) are the best to post a new blog post. Much of it comes down to which metric you are measuring. For example: Are you looking for the most ReTweets? The most Facebook Shares? The most clicks? The most time spent on the site?

Of course most people answer: “ALL OF THEM… YES… I WANT ALL OF THOSE.” The challenge is that much of those metrics have their peaks at vastly different times and days. The best method to start with is to explore the data from other sites (in general or in your niche) and use that data to help you start your own process of timing posts. Once you begin to experiment with post timing in conjunction with using a URL shortener that incorporates some analytic which allow you to track clicks, ReTweets, or other traffic (such as su.pr… which I use) you can begin to develop your own data set which reflects your own blog audience. Developing that skill of testing, assesing, and adjusting your post times to increase audience engagement will put your blog on a faster track to building your readership.

In the meantime here are some references for you to start with.

Here is a great graphic to help you start your exploration:

For more detailed information and a lot more research into data sets and choosing days/times based on specific metrics I encourage you to check out the blog of Social Media Scientist Dan Zarrella. There is a wealth of information there that will help answer a lot of questions about Timing of Blog posts, Tweets, and Facebook Likes.

This article is chocked full of blogger specific info related to sharing and engagement in your posts… A great read.

Enjoy!

 

How to effectively create a video news story

Sometimes we need to create promo materials and what better way than by creating a news worthy segment. But how do you do it? Here is the definitive guide to creating something fit for any major news network. Enjoy.

Dope Viral Videos

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Photo Courtesy of: Sicoactiva

 

I have the opportunity to consult with a lot of indie bands and artists… finances are always an issue when it comes to making a music video. In response to the need I created a list of mostly music videos that I have run into on the net which will serve as food for thought for these bands looking to create compelling video content. I have been sharing it for a while privately, but now figured I should share it with you all. These are the dopest videos I have seen that meet one or more of the following criteria:

1. Done on a super tight budget (or at least could have been)

2. Have a compelling concept which is unique and engaging

3. Are visually unique and/or powerful

4. Somehow they push the boundaries of the video/web format

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